::iMag - Indian Institute of Management (IIM) Indore's Business Magazine ::

Innovation
	eXtensible Business Reporting Language: A Report Ever felt frustated that Economic Times publishes financial data in a different way than ICICI-Direct does? Meet the new world-wide standard for the preparation and dissemination of financial statements which can even be read automatically by computers Read More

I-Aristotle

Flip of Coin
If there was one thing that was certain at the beginning of the third millennium, it was the decision facing mankind about its future and more importantly the future of the world it inhabited. Let us now imagine that the fate of this world is indeed to be decided by a toss of a coin. Let us further imagine that the two faces of this coin represent two disparate decisions mankind will make about its future. Read More

Impact
	Formats Vs Feelings With Walmart gaining an entry into India, media and people alike are counting the days the next-door kiranawala has. Format Vs. Feeling tries to analyse why a local store may succeed even despite competition from big weights and vice versa. It also marks out survival & success strategies for both formats. Read More

Industry
Gaming - What it takes to “Deal a Game”? A business look at the serious business of the Gaming Industry! Read More

Insight
	REIT Real estate is one of the fastest growing sector of India. Real Estate Investment Trust (REIT) promises to catalyze this sector. REIT’s manage real estate assets and offers common shares to the public. In this article we will look at what is REIT, how will it affect the industry and the investor.Read More

Idea
	Mutual Fund for Rural India To overcome the economic divide between the urban and rural economy, mutual fund for rural population can be designed in a simple manner so that a layman or an illiterate is willing to invest in the mutual fund. Chalking out a good strategy and reducing the risks considerably should be given the highest importance while designing the scheme. Read More

Instance
Failure of Branding Have companies succeeded in creating brands merely by following various tenets that have been prescribed? If a firm today wants to go about creating a brand in the commodity it trades in, will it be successful irrespective of the location, culture and level of social development? Read More

Implemenation
	Marketing to the Bottom of the Economic Pyramid Rural marketing is gaining more prominence. Companies are increasingly targeting rural consumers. Read More